“Reductio ad absurdum” – Getting to know your audience

It would at first blush be pardonable to take for granted that modern business marketing has changed with technology. Or has it? How far removed are we from the renowned elements which have traditionally steered a successful business?  Surely quality, trust and communication remain the notable credentials. As for the rest “Word of Mouth” will forever abide as a salient feature.

Today I learned with the contribution of CanSpace Solutions™ via a “Zoom Webinar” that the current channel for improving one’s business is called SEO (Search Engine Optimization).  The tolerably short symposium was moderated by Artashes Toumanov, Marketing, CanSpace.

Dear L. G. William Chapman, B.A., LL.B.,

As part of our continued effort to bring added value to our clients, we are launching a series of exclusive webinars featuring top experts from various fields. These webinars are only available to CanSpace clients and friends. This is an excellent opportunity to gain valuable insights and advice on how to grow your personal or business website.

Learn the newest techniques on how to increase relevant traffic to your website using search engines. We invited one of Canada’s top Search Engine Optimization talents Corey Bourada from seoplus+ digital marketing agency, to speak about what you can do today, what to expect in 2024, as well as to answer your SEO questions.


Listening to this ofttimes esoteric production from my vantage not dissimilar to that of a hopeless ingenue, I could not oust my inescapable prickle that whatever it is that is being sold, the elemental ingredients of the retail process are identical; viz., object and people.  And connecting the two is no different from the way people and things have always connected  – that is, through favourable interaction. I concluded in the end that marketing is not incompatible with the way we’ve learned to negotiate with one another for any booming coalition.

Shrouded as I was by this metaphysical reflection I found I could not overcome the similarity of it to the lecturer’s theses of Quality, Backlinks, Outreach, Directories/Citations, Mobile Friendly, Clean Website, A1 (“not good enough out of the box even though it permits speedy creation“), Name/Address/Telephone Number and Screen Real Estate.

A less discernible expropriation on my part was the analogy I drew between the CanSpace premise and the apagogical argument “reductio ad absurdum“. Herewith two examples:

  1. The earth cannot be flat; otherwise, since the earth is assumed to be finite in extent, we would find people falling off the edge.
  2. There is no smallest positive rational number because, if there were, then it could be divided by two to get a smaller one.

The earlier dialogues of Plato, relating the discourses of Socrates, raised the use of
arguments to a formal dialectical method, also called the Socratic method. Typically, Socrates’ opponent would make what would seem to be an innocuous assertion. In response, Socrates, via a step-by-step train of reasoning, bringing in other background assumptions, would make the person admit that the assertion resulted in an absurd or contradictory conclusion, forcing him to abandon his assertion and adopt a position of Aporia (an irresolvable internal contradiction or logical disjunction in a text, argument, or theory: the celebrated aporia whereby a Cretan declares all Cretans to be liars).”

Granted my own thesis involves perhaps an inductive leap.  Yet I see no other way than this to challenge what I sense is the “modern” pretense of today’s model. I mention this not as an accusation; rather, as a demonstration of the utility of infusing current thinking not with the appearance of complete novelty but instead the re-interpretation of existing and digestible fact. It also advances the profitability of employment of seemingly mundane and domestic realities with which by definition we are already conversant. It is a posture not unlike, You say to me ‘What is the answer?’ and I say to you ‘What is the question?’ We can easily become estranged from the palatable and comprehensible details of life; reverting to simplicity is I find far more improving and understandable.  There is a reason certain of the most popular rhetoricians spoke in parables.