With the endless battle on social media for “Likes” it’s difficult to become distracted instead by what is perhaps the less beguiling engagement of pure intelligence.
Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks.
Social media outlets differ from traditional media (e.g. print magazinesand newspapers, TV, and radio broadcasting) in many ways, including quality, reach, frequency, usability, relevancy, and permanence. Additionally, social media outlets operate in a dialogic transmission system (i.e., many sources to many receivers) while traditional media outlets operate under a monologic transmission model (i.e., one source to many receivers). For instance, a newspaper is delivered to many subscribers, and a radio station broadcasts the same programs to an entire city.