Finding what you’re looking for has never been easy. The technical revolution of on-line shopping has not in my opinion made it easier. Oh, yes, easier to spend your money; but, not easier to get what you want. And what makes it an even greater contest is that shopping in the ordinary way of going from one store to another hasn’t really got any easier either. The point is: shopping is a task, a real chore, a piece of business. You may think you can circumnavigate the exercise, but you cannot. Shopping will forever remain a burden. Though having said that, if one were lucky enough to have a successful shopping outing, then, Okay, you may convince yourself it hasn’t been an effort. But it was work, you’ll have to admit, balancing calculation and enquiry. When it is over, there will be relief at the end of the day – whatever the outcome.