When visiting Eric Balcom many years ago at his residence alongside the Atlantic Ocean he told me a tale about him and his business colleagues who met for lunch at the Lord Nelson Hotel in Halifax, NS. They were all on the Board of Directors of the same company. Newly appointed to their membership was a farmer from the nearby countryside. The farmer had never been to the Lord Nelson Hotel. When they sat for lunch Eric sat next to the farmer. Eric recognized in an instant that the farmer was confused by the items on the menu. Accordingly Eric suggested this and that based upon his prior experience. The farmer chose precisely as Eric had recommended. But after lunch the farmer unhesitatingly chose tea rather than coffee. All the other men at the big round dining table ordered coffee instead of tea. The young waitress – to whom the businessmen were indistinguishable – correctly reasoned that she would first deliver the tea to the farmer then return with the coffee for the others.